41 of the best marketing tools for free: Ways marketers can do better by using cheaper options

Mar 18, 2023

Tools for marketing that work help you save time and money and can help you to be more productive However, there's one important thing to remember it's not easy to get them.

The process of analyzing tools and determining how they'll function within your workflow is a hugely challenging job. This requires effort, time and cold sales emails galore. The result? There are a lot of free software, however rarely do you find the most effective ones.

It's a good thing that we've put together the following list of internet-based marketing tools that are free that will help you solve this nagging dilemma. This list contains tried-and-true tools I've personally tried (and I would highly recommend) or genuine marketers utilize and swear by.

Bookmark this article so that you'll be able to return to it any time you require some tools in the list including AI-powered writing tools to time-savers and tools for managing projects.

Marketers, which are the most effective and cost-effective marketing tools you simply can't be without? Disclosure: This post is about a piece that I'm working on for a client.

-- Masooma | Content Writer (@inkandcopy) 6 March 2023

Then, jump to the category you're looking to:

Free CRM software

1. EngageBay

EngageBay is ideal for small or solo entrepreneurs for managing and tracking the sales of their customers through one system. It has a straightforward drag-and-drop interface , as well as filters for different contacts.

2. Zoho CRM

Zoho CRM is part of the Zoho suite of products that gives you 5100 records for free and the capability to erase those records not utilized in your leads, making additional space for the more expensive version.

Option to pay once you are ready

Freshsales CRM. It is powered by artificial intelligence to create leads, qualify leads, and increase sales.

Video-makers

3. Create

The video can be edited created by adding titles and other components to it and make use of an aspect ratio function to modify the dimension of your film in just a couple of minutes. Additionally, you can join your profile to social media platforms like Facebook along with Constant Contact to make sure you share the videos you make directly using the Create.

4. IMovie

iMovie remains an option for creating videos, especially for novices. This video editor that's free designed to work with Apple devices lets users create basic videos in the field. Create your own video from scratch, or get help using the software's Storyboards and templates.

Option to pay about when you are near it's completion

Create's premium program with advanced features such as creating custom CTAs as well as end cards to your video as well as monitoring engagement metrics.

Social media tools

5. Buffer

The free Buffer software lets you manage three social media channels. It lets you create and schedule 10 posts per channel (such an efficient way to save time! ).

6. Social Comments

Social Mentions tracks your company's mentions and hashtags on social media, revealing how often and with what frequency the people you want to reach are talking about you, or using your personal hashtag(s).

7. Hypefury

Hypefury is a scheduling tool for Twitter which is great for marketing professionals who want to make the most of the platform. It's possible to plan not just tweets but in addition Twitter threads with this application.

8. Sparktoro

Sparktoro is an instrument for analyzing the public. Its free tools will give you an estimate about Twitter users' influence. This will also help you to understand their following, and also show what other marketers are tweeting and talking about on Twitter.

Paying options to contemplate once you are ready

Hootsuite Hootsuitefor organizing the process of planning, organizing, analysing -- even reporting on your social posts with one tool.

Tools for editing and writing Tools for editing and writing

9. Hemingway Editor

Hemingway Editor enhances the readability of your writing work. This is done by highlighting lengthy sentences that can be difficult to read , as well as those that use active voice.

10. Grammarly

Grammarly freemium is a great tool to catch typos as well as check your grammar.

11. SpeechTexter

SpeechTexter allows you to talk into the software so that it will type the message you want to convey -- great for those days when you're not feeling the vibe or in a position to (God forbid!) compose.

12. ChatGPT

ChatGPT helps with an idea-generating process, putting initial drafts out as well as drafting agendas for meetings and more.

Pay when you are ready

Writer for improving the readability of your content as well as grammar and reuse in your personal style and standard of editorial excellence.

Collaboration and brainstorming

13. Miro

Use Miro's free software to create three mind maps you can edit as well as brainstorming boards (or pick from their assortment of brainstorming template).

14. Figma

Figma is a tool that's free to facilitate team collaboration. It is able to be used for creating prototypes and collaborating on designs.

Pay when ready:

Twist for facilitating async-based team collaboration , including organized file sharing.

Marketing tools to promote content

15. Coschedule headline analyzer

Headline Analyzer analyzes your headlines to determine click and SEO, helping create engagement-driving headlines.

16. Blog Topic Generator

Put in five words which relate to your niche or theme to your blog. using the HubSpot Blog Topic Generator gives you a week's load of topics to write about.

17. Content Idea Generator

Portent's Idea Generator is the perfect tool to generate thoughts for your content writing. Input a search term and the program will provide lots of ideas can be played around with.

18. PrimoStats

PrimoStats provides users with unique statistics that you can enhance your website and avoid the hassle of searching for information. Free plans give the user access to over 1,200 stats.

19. Yoast

Yoast is a free WordPress plugin which helps you enhance your website's SEO through reviewing the keywords used on your site and also its readability.

Pay only when you are ready

GatherContent. It's a platform for content operations that lets you manage the entire process of creating marketing content. create templates, briefs, guidelines for style, and the workflow for content, which includes the editorial calendar.

Management tools for freelancers

20. Toggl Hire

Toggl Hire will help you assess the skills of freelancers before hiring them through the creation of assessments of their abilities.

21. Google Meet

Make use of Google Meet for free phone calls with freelancers to describe the identity of your company and its requirements for content.

Pay only when you are ready

Content Harmony for providing instructions to freelancers.

Invoicing tools

22. Zoho invoice

Zoho Invoice allows you to create no-cost invoices.

23. Deel

Deel is a safe payment platform that allows hiring and paying teams across 90 countries (in the no-cost plan).

 Paying Option to think about once you are ready

Deel Premium to streamline billing and paying contractors in 150+ countries, as well as several more.

Tools for design and graphics

24. Canva

Canva can be a super simple and easy tool for creating blog- and social media-related graphics in just a few minutes. Use the templates available to start or begin from scratch If you're skilled in the art of designing.

25. Vengage

Venngage is yet another easy DIY design tool that allows you to make five amazing free photos, which include presentation slides, infographics, and reports graphs and charts as well as printable.

Option to pay about when you are near the completion of:

Visme. Make use of it to make videos, animations, and view your video content's performance statistics.

Tools to help you be productive

26. Otter.ai

Otter's Basic plan, which is free can transcribe 30-minute long videos including webinars and other events and podcasts. You can perform it all with your fingers. It allows you to transcribe 300 minutes per month and upload three audio or video documents.

27. Screen recorder

28. Pocket

Pocket can be saved as information (videos videos, podcasts and blog entries) to read at a later time. It also lets you tag content for quick reference and use the audio player to listen to your content.

Payment option to contemplate once you're ready

Evernote to organize notes, making notes, setting deadlines and sharing them with your team.

Time-saving and free tools for saving time

29. Zapier

Zapier allows you to connect several apps and automate steps between them with Zaps. Free plans let users create as many as 100 one-step zaps every month.

30. Waldo

Waldo The Waldo extension is a free Chrome extension that speeds up your search. It offers a totally ad-free Google search experience by extracting content from high-ranking pieces that allow easy skimming and offering filters to let you locate what you're searching to find quickly and efficiently.

31. WayBack Machine

WayBack Machine is an added Chrome extension designed to provide you with archives of sites. This extension can help you find examples to create material and to study how competitors and/or profitable businesses had planned their projects previously.

 Option to pay about when you are ready

Zapier Premium for creating multi-step zaps.

Tools for managing projects

32. Trello

Trello is an extremely user-friendly program for managing projects, it comes with 10 free Kanban boards to manage your work with the number of columns as you need.

33. Notion

Notion is an entirely customizable project management tool. It can be used to build Kanban boards, tables, documents, or anything else you'd like. The software also includes Notion AI that summarizes content and makes tables using linked content, and more.

34. ClickUp

ClickUp is an alternative, intuitive, and flexible tool. It can be used to design documents, get various perspective of your pipeline projects, and so lots more. If you're struggling to get started, you can look over one of their templates and then you're set.

Option to pay at the time of its completion:

Asana. It's perfect for project tasks, work and task management along with a wide range of integrations.

SEO tools that are free

Google Trends will reveal the popularity of a particular word or phrase across defined time brackets.

36. Keyword Search Engine

The Keyword Rank Checker from Ahref can help you understand how a keyword you search for is displayed on search engine results pages.

37. Website Authority Checker

An additional free tool available from Ahrefs, Website Authority Checker will show you the target site's authority (DA).

38. AnswerThePublic

AnswerThePublic includes all the inquiries that people have asked about the word.

39. Keyword Tool

The no-cost Keyword Search Tool developed by Ryan Robinson gives you keywords that you are searching for, revealing their popularity and search volumes as well as their rank difficultness.

Paying options to be considered at the time of completion:

Semrush along with Ahrefs for an entire set of tools for keyword research such as link building, as well as Clearscope for optimizing the content for better ranking.

Analytics tools

40. Google Analytics

Google Analytics is a free tool to track your website's activity and behavior in terms of engagement (how how long people are spending time at your website, for an example).

41. Hotjar

Hotjar's free plan provides you with unlimited heatmaps, so that you can see the way the users use your website, which CTAs they're clickingon, as well as the areas where they're stuck.

 Paying Option to think about when ready:

Chartbeat to track analytics on the engagement of users in real-time.

Additional resources to help you get free

Here's hoping you've found useful tools to test within this set of free marketing tools. If you're seeking more details about the field of video marketing in particular, we've got plenty of information for users like

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