4 Reasons Your Small Business Should Have an online presence Media Social Media Presence
Just about everyone understands the importance of social media marketing in the present. It's simple to think that social media sites are just beneficial for large businesses, who can build large followings and keep posting regularly. If you only have time to post once a week, it might not be worth it to sustain your online presence.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
Yet the "all or all or nothing" approach is a myth. Social media remains an efficient way of keeping your followers in the loop and boost your business' exposure, regardless of the size or how small your audience may be. In fact, over 90% of small companies use social media. The fact is true, however, that small businesses will need to take a different approach when it comes to their posts than their bigger counterparts do.
In this article we'll go over the top four reasons why it's vital for small businesses to participate in social media. In the next article, we'll offer some tips to begin. We'll get started!
1. You Can Increase Brand Recognition
Social media is a fantastic method to gain more brand recognition. That's because you can use social media to emphasize the uniqueness of your brand, which is crucial for smaller firms that must stand out. Your goal is to assist the potential clients know why they should select rather than a large company such as Amazon or Amazon, who could offer similar services and products for cheaper.
For instance, Everlane, an online retailer of clothing Everlane uses Snapchat to offer instructions, as well as give its viewers a glimpse behind-the-scenes of the process of making its clothing:
You can develop your own brand strategy by brainstorming what makes your business unique, and understanding what your target audience is interested in. The strategy may not be only connected to your product or services. Some companies emphasize that they give a percentage of their profits to charity as well as that they utilize solely ethical methods of production.
Also, it is important to think about your brand's visual aesthetic. This can be as simple as picking an appropriate design scheme and recognizable logo to apply to your site and across social media sites. This way, customers may start to recognize your company from a distance regardless of where they come across it.
2. Customers Expect to See Recent Activity
If you want to be successful in marketing, you have to remain in the game. This is particularly true especially for smaller firms. If prospective customers look through your Facebook feed and find nothing but cobwebs it's possible that they'll think there's something not right, or you've folded up shop.
In the ideal scenario, you'll need to make sure to post at minimum once every week on each platform for you to keep your feeds current. We'll offer some tips for simple ways to set up regular posts in the next article.
3. You'll Be Improving Your Return on investment (ROI)
For a company as a business, you need advertising. If people aren't aware of your business, they'll very rarely purchase your items or services. However, putting up ads on a physical medium like an advertising billboard, could cost hundreds worth of dollars.
In contrast, it costs very little to promote your business through social media. At just 5 dollars an Facebook advert can be used to reach a wide audience. This can help you see immediately which strategies for advertising have an effect, and which ones aren't:
Even if you don't directly achieve a sale through ads on Facebook (or an ad on a different platform), you're still helping to build brand awareness. As you make your company 'out there' and the more likely it is that its brand name will be remembered in your audience members' minds when they're ready to make a purchase.
4. It's Easier to Develop an enduring readership
If you create meaningful blog posts, this could be a great way to maintain the interest of your visitors to your website. Higher page traffic and dwell times will result in improved SEO (Search Engine Optimization (SEO) as well as a boost in advertising revenue and an increase in possible customers to speak to.
Based on the kind of membership site you're running You can also use your blog to tease the content hidden behind the paywall. As an example, if you have a web design course, you could post a few free samples and plug the benefits of your paid course at the bottom of the page. You can then share that article all across the social networks.
How To Share Your Blog Articles on Social Media
Fortunately, it's never been more simple to make automated social media posts using your blog content. You can find plenty of tools that will share messages to your chosen social media channels when you make an update.
Then, click on connect to your accounts on social media to set up social sharing on the platform you prefer:
If you go to open the latest blog post you'll see a little left-hand sidebar that is labeled Publicize. Click on edit to draft a custom message.
That's all there is to it! Once the article is posted the post will automatically be published on the social media platforms you chose, in addition to your message. This lets you get multiple uses out of the same post, and keep your social media accounts up and running.
Conclusion
For a small-sized business, it can be hard to be noticed and compete to be a part of the market. This is why it's important to maintain an active presence on social media.
The four most important motives to use social media are:
- Better brand recognition. Building brand awareness with social media is important, if you want to distinguish your business from its competitors.
- A proof that your company is in operation. Having an empty social media account could look unprofessional and scare people off. Your customers want to be assured that you're quick to respond on social media.
- A higher Return on Investment (ROI). Social media provides an advertising platform with relatively low obstacles to entry and an excellent ROI.
- An opportunity to create a long-term readership. You can share blogs on social networks and encourage visitors to visit your website. When you produce quality content, this is an effective way of building an following and generate visitors to your site.
Are you having any concerns about how to develop your small business's social media plan? Let us know in the comments section below!