30 Important Membership Site Statistics for 2023, plus tips to boost Your Membership Strategy

   Reader Disclosure

                  We've scoured the latest research to bring you the most current information on membership sites as well as insights into the growing subscription market.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the Creator landscape has opened doors for creators who want to monetize their original concepts. Thanks to tools such as Member, launching the first membership site has become more accessible than ever.

The complete set of information about your site's membership can give you the confidence to navigate the evolving landscape.

There are a myriad of membership-based sites available. In this piece we will focus our attention on three categories that define this industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only guide your marketing efforts but can also provide a glimpse into the future trends within your field.

Ready to get going? It's time to start the math!

Learning Management Systems (LMS) Stats

Many companies use learning management platforms (LMS) to develop online platforms for learning or integrate education elements in their membership sites. It's a smart strategy to enhance your business's value and broaden its offering.

Now, let's delve into the LMS market.

• A report on the market in 2023 published by Fortune Business Insights revealed that last year the worldwide LMS market was worth $16.19billion. The market is expected to increase to $18.26 billion.
         
  
• In 2030, the number is projeced to grow to the staggering $47.47 billion.        
         
  
• The fastest-growing market for the year is Europe and the largest markets will be North Americaaccording to a report from Straits Research.
         
  
• Growth is attributed to the improvement in internet connectivity and the increased adoption of smartphone technologies within educational institutions, and the rising preference of customers to LMSs.
         
  
• Over 40%of Fortune 500 companies use E-learning and LMSs to integrate and teach employees, according to eLearning Industry.        
         
  
• LMS students use these devices to access their online courses: desktop (89%), laptop (76 percent), tablet (25 percent), and smartphone (19 percentage). It is evident that it is essential for LMSs to be responsive in order to cater to the different needs of students.
         
  
• The most frequently requested LMS features between 2022 and 2023 were the management of compliance and certification (53 percentage), content authoring (15 percent) and course libraries (15 percent). (Capterra)
         
  
• The average LMS budget for software varies between $15 and $40 per user.
         
  

Association Membership Statistics

The majority of associations are small organizations that are dedicated to a particular profession, trade, or charitable cause. They often collaborate with individual members, trade associations, or a blend of each.

The main purpose behind these organizations is to facilitate knowledge exchange, promote best practices, expand members' networks and advocate for the interests of members.

Unlike mainstream businesses, association membership organizations cater to a distinct audience with specialized needs.

The character of every association is often shaped by the industry it is associated with or its cause. Now, let's explore some valuable insights to enhance association marketing and bolster member recruitment.

• The most popular reasons for joining organizations are the opportunity to network (64 percent); continued learning (39%) as well as learning the latest how to apply best practices in their field (33%).
         
  
• 49 percent of associations have reported an increase in membership in 2023 which was up to 38% from the year 2022 as well as 26% by 2021, showing a sharp upward trend in membership uptake in the last 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The most common reasons why associations think that prospects don't sign to join are perception of value as low (60 percentage) in the absence of brand awareness (39 percentage), lack of financial assistance from employers (29 percentage).
         
  
• 34% of associations ask users to become part of their online community to help in connecting with existing members.
         
  
• 48 percent of organizations offer members the option of a three-month grace time to access benefits once their membership ends.
         
  
• Engagement is the most frequently encountered issue in associations, with 51% of associations connecting a lack of engagement to the reason that members did not renew their membership.
         
  
• Innovation is essential for membership retention and attainment. Yet, only 25% of companies were considered highly or exceptionally innovative. (Marketing General)        
         
  
• 13 percent of organizations which added, changed or cancelled their events reported increased engagement from members which suggests that you need to adjust your strategy. (GrowthZone)
         
  
• 60% of HTML0 offer its members automated annual installments 14% of them offer automatic monthly payments, but only 26% provide the two options by 2023.
         
  
• Only 38% are using a procedure in place to reengage disengaged participants.        
         
  

Subscription Model Statistics

Subscription businesses and services appear everywhere, and for good reason. What's not to love with predictable cashflow and loyalty to customers?

In addition, consumers are also fast catching on to the convenience of subscriptions versus the actual ownership. It's no wonder this model is getting noticed by the masses.

We'll look into the key data that define the market for subscriptions. These statistics will reveal why everyone's hopping on the subscription train and why it's poised to take over in the next time.

• An early report put the market for digital subscriptions as $650 billion.
         
  
• In 2025 the figure is expected to rise to $1.5 trillion according to the latest estimates. (Lineup)
         
  
• 205 million Americans have reported using at least one subscription service that is 23 million more since 2020.
         
  
• By the end of this calendar year 3 quarters (75%) of direct-to-consumer companies will offer subscription services. (RetailDive)
         
  
• The typical growth of companies that offer subscriptions ranges from 30% and 50 percent per year. (The Paypers)
         
  
• In a study conducted from Global Banking and Finance, 70% of senior business leaders across key sectors such as finance and retail believe that subscription models are key for growth..
         
  
• 53% of senior finance executives polled by CFO stated that 40 percent of their revenues comes in via the subscription of a product or service.
         
  
• Three quarters of all businesses claim that their subscription service improves customer retention and helps build loyalty.
         
  
• The global use of subscription economies stands at around 16%, with a target to reach 30%. (Citi)
         
  
• Then, in 2027 it is expected that 83 of of U.S. households will no ever subscribe to an old-fashioned television service. (Leichtman)
         
         

Tips and Best Practices: What have we learned?

That wraps it up! I hope that you've learned some solid info on the membership game through these three types of membership.

There's a wealth of information to help switch up your strategy to make more informed decisions, to improve the performance of your membership site. Below are a handful of the best methods we've discovered:

        1. LMS (Learning Management Systems) Best Practices:

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement immediate updates, additions or adjustments is vital to adapt to the evolving requirements of your customers.
         
  
• Prioritize Responses: The statistics reveal a wide range of devices being utilized to connect to classes. Select LMS solutions that can be responsive, ensuring a seamless user experience, whether they are working on laptops, desktops or smartphones, tablets or even laptops.
         
  

        2. Best Practices for Association Membership:

• value-driven engagement As networking is a major reason people join associations, you should consider holding regular webinars, virtual meet-ups, or forums to facilitate the need.
         
  
• Tailored Marketing: With a sharp rise in membership growth in the last 3 years, it's essential to know your target audience. Employ targeted marketing strategies based on the specific requirements and needs of possible members.
         
  
• Re-Engagement Strategies: Since only 38% of organizations have a process to reengage those who have been churned, you need to develop strategies to reengage those who've quit. This could be through special incentives, feedback surveys or highlighting new benefits.
         
  

        3. Subscription Model Best Practices:

• Differentiate Payment Options Based on the different preference for frequency of payment provide a variety of subscription choices, ranging between monthly and annually so that you can meet different requirements.
         
  
• Keep up with the latest trends The digital subscription market expected to expand dramatically, be sure to be aware of emerging trends. It will allow you to adapt your offerings and stay ahead of the competition.
         
  
• Focus on Retention More than three quarters of all businesses saying subscriptions improve retention of customers make sure you invest in strategies to improve loyalty. This can be done through exclusive content, discount offers for members, or regular feedback loops.

By implementing these best techniques, you'll find yourself better in a position to make the most of your membership site, whether it's an LMS, an association membership, or even a subscription-based system.

In a Summary

It's obvious: the world of subscriptions is expanding and showing no sign of slowing down. Do you think of starting an online course, or adding some steady cash flow for your business? The best time to do it is to start than right today.

It's about offering a quality service that eases the burden for your clients. Make sure you do this, and you'll start seeing your earnings increase each year.

Start with the best tools for the process of setting up and running your membership site a breeze.

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