25 of The Best Landing Page Examples

If you're new to building landing pages for your business or simply want to get inspired by great landing pages - you've come to the right spot. We'll be diving into everything about the top landing pages on the internet currently and the factors that make each one worth the time of prospective customers.

Click to skip ahead:

•         Why a good landing page is important
•         Things that top landing pages have in common
•         25 amazing landing page examples by industry
•         Final

The importance of a landing page matters

Almost every business today exists on the internet, at least in part. In fact, 97% of consumers discover more about companies via Google web searches. A well-designed, informative site's homepage will improve your overall website score as well as SEO (SEO) which makes it more likely people searching for information will discover your site before they even visit it - before clicking on it.

From there, the quality of content you have on your landing pages can impact their engagement/interest in your company's offering, nudge them towards purchasing or trialing the product. It could inspire them to share your website or product information with people within their networks! It's an easy way to boost your digital sales conversions.

Things great landing pages share in common

    Clear CTAs    

This one feels like a no-brainer, but often it's not. If a prospective customer arrives on your page, you should provide your visitors with an easy, actionable next step. Possibly you could persuade the user to "Book a Demo," "Start an Free Trial" or perhaps directly "Buy now." It's crucial that your call-to-action (CTA) is clear, non-ambiguous, and clearly visible (such on the top right corner of your site). It is sometimes helpful to include an offer or sale that will encourage visitors to press that button.

    Value propositions that are defined    

What benefits can the consumer receive from your product? What are the reasons why they should try the product that is made by the specific company you run today? If you're struggling with these kinds of questions, it may be time to rethink your approach and do some more market research to understand the demographics of your clients and why they enjoy using your product.

If you have the answers you need, choose a maximum of four value propositions to share on your landing page. Create them as precise and specific to your desired client profile (ICP) as much as is possible, so that they can relate and feel more inclined to buy something that is specific to their requirements. Having too many feature benefits or using vague value propositions can feel disingenuous or overwhelming for the user, and reduce their chances of conversion.

    Visually appealing    

Of course, the page should be nice to look at! You don't always need to go for the "wow quality" but the initial 3 seconds do matter. The presence of a video or photo at the top of the page can improve the visual aspect. Great contrast, high-quality graphics, and easily visible text/buttons all help to make your navigation on the website much more easy.

    Usability and interactivity    

It's one thing to bring someone onto your page however it's another thing to keep them there. Making the site easy to navigate involves focussing on user-friendly design. Integrating interactive elements can maintain the user's interest and enhance the appearance of your website. If users spend more time on the page, they consume much more information that could increase the chance of being converted.

One example is an interactive application (ie. Enter X, and we'll show you Y! ), a customizer option (ie. automobile companies use this feature to show different cars) as well as toggle bars, parallax images, carousels, embedded media (ie. maps, podcasts and social media) as well as other.

    Not very long    

However, people's attention spans aren't longer than the information you want to communicate to them. Indeed, you should plan for your website to be skimmable within 15 seconds. In that short time span, the visitor should be able quickly assess if the website is appropriate for them as well as determine if the information they need is available through additional studying the webpage. To help this, place important information at the top and keep the page generally short (no longer than three or four minutes of reading. If you've got more details you would like to include, think about putting in a CTA for a different page so that users can find out more.

25 amazing example landing pages from industry

    B2B Software-as-a-Service    

         Hootsuite's Webinar: What's Hot or Not about the Social Trends

• This page is short and simple - it gives you exactly the information you need about the webinar only and does not overwhelm you with marketing the webinar.
• The owl GIF located at the top of the page makes a great visual element that helps to build curiosity when you enter the site.
• Registration forms for the event is in easy reach and at to the very top. This makes use of short attention spans and encourages the participants to complete their registration immediately.
• Includes speaker details, which is a nice added bit of information. It's enough to help the user create interest in order to register. However, it shouldn't be so much that it's overwhelming or takes the user's attention away from actually signing up for the event.
• One area worth testing is having less fields in the form. Inviting users to enter too much information can decrease the conversion rate. Often, the faster and simpler it is to get started and get going, the greater chance to see your conversion rate increase.

         RSVPify's event registration Page with Feature

• It is extremely easy to read the page thanks to the well-spaced media elements as well as the use of high contrast colors.
• Simple, direct benefits that users can gain by using the product are listed early in the page. It helps customers understand why they should keep reading to learn more about how the product helps them meet the objectives.
• Includes awards at the end of the page. Although this may not be the most important deciding factor for a customer however, it's an effort to establish a credibility and confidence in the eyes of the consumer, and this is especially crucial for smaller brand names.

         Monday.com's Homepage

• Visually engaging and a lot of screenshots of the app live. The users who are looking for a productivity application are usually looking for specific features that enhance user experiences (UX) capabilities, and this can be a good opportunity to find out whether it's the best product to use right away
• On top of that this, it also breaks it down for users to see what each page view looks like (ie. board view, page view, integrations, etc. )
• Five CTAs on columns that appear in the final column. Each column caters to a different type of user and includes a short description of the person they are. It is easy to find out more about the product based on the user's situation.
• One thing to look for on their page is their "Get to work" CTA might make a user feel like they have to buy right now with no choice to sign up for with a trial for free (ambiguity could reduce the conversion rate)

         AutoDesk's AutoCAD Product

• AutoCAD is usually purchased by procurement teams at large organizations so it's great that pricing is placed up high (this is the first priority for those buyers as the company already knows what features are available due to the popularity of the software throughout the market)
• Amazing that the webpage also features an advertisement for any of the special offers and the CTA to contact the sales staff to drive the sale at that exact time
• Provides just enough feature information & comparisons to that of the "LT" (lite) Version of the program, which would be helpful for purchasing teams to be sure they're making the right purchase but not getting too technical.

         ProCore's Case Studies Page

• Visually symmetrical and aesthetically pleasing. It's also very simple to navigate the information and has an option to filter the content using several filters. It's even simpler to locate what's most important, and quickly.
• It is understood that the purpose of this page isn't to promote the demo sign-up onto customers, but rather to build confidence in the business based on the past stories of customers so they have an CTA which is in line with this ("Read their tale.")
• the CTA for "Request Demo" is still available as an option at the upper right hand corner of the page, so it doesn't limit the user's ability to talk to the sales.
• Only thing here is there could be too many case studies. There is a chance that they will want to focus on the top 10 or so in particular if they notice the only one of them receives more attention than others.

         Wordstream's Keyword Tool

• The fact that HTML0 is an interactive tool can be extremely beneficial for SEO and makes for an excellent incentive for the user to engage with the page and then share it with friends.
• The interactive tool is situated at the top of the page so it's easy to access over & over and again every time a person wants to return to the site and measure a new keyword.
• They make a great case for themselves by having support for their product from Google as well as other journal/search engine tools. This reputation builder is a great way to sell its product's quality by linking each of the three reputation builders and maximizing the effect the product has on its clients. Important to note that they don't drag in the long run about their support from Google as well as other leaders in the industry. They make it known, but still keep it simple.
• It would be beneficial to move their bottom paragraphs of text/FAQs into toggle headings that make it easier to read through the information.

         The Pricing page of VidYard

• Pricing is evident - bold and at the highest point of the page customers can quickly get the info they're searching for. In a lot of cases, customers might feel frustrated in the event that pricing information is not available on the pricing page.
• They modify their CTA to suit each pricing choice. Each pricing tier has an individual thing customers need to do. This customization helps the brand stand out. This is much more effective instead of saying "Get Started" or another obscure CTA to each price level.
• A comprehensive chart of comparisons is available. This is, in fact, the reason why customers visit this page to find. It doesn't have to be so comprehensive for every product However, VidYard has done a fantastic job of taking a huge pile of feature comparisons and organizing them making it easy to read.
• A good idea to try would include toggles for each comparability chart in the event that customers want the page to be easier to read. It hides information for those who don't require it.

    B2C Software-as-a-Service    

         Doordash's homepage

• It is definitely geared towards customers who order through the app and not through restaurant or delivery service. But, the landing page provides the option of redirecting you to another page based on why you came to the page (ie. join a dasher program, be an affiliate, or try the application). They do this on the top of the page to maintain low bounce rates and ensure that the most relevant users are on the most relevant pages of their website for a longer period.
• Because they cater to customers that are seeking to place orders, they provide a search tool to be the first item that is presented on the website. This can be very useful for a large majority of their site viewers.
• Inspiration ideas are placed under the search bar in order to assist people answer the question of "what should we have tonight?" when ordering takeout.
• The use of red on CTAs provides a sense the urgency. It is important to speed in ordering food delivery.
• If Doordash is offering promotions, they could think about putting it on this page to encourage people to place an order for a specific amount, order through a specific restaurant, complete a transaction by a certain date, and so on.

         League's Homepage

• The product is able to cater to multiple ICP's depending on their application, League immediately attempts to send users to the page most useful for them.
• A tiny menu located to the right on the homepage makes it easy for the user to switch to a different page during their visit.
• They showcase a lot of reference to the support they get from leading companies and their clients. They are aware that the industry of healthcare relies a lot on trust and credibility, so they build this across all their posts on the page.
• Except for the top part of the page, the CTAs throughout the rest of the page don't seem to be particularly bold. You might want to consider testing the layout of their CTAs to test if they affect conversion rates.

         EventBrite's Online Registration The Feature Overview

• A prominent headline on the front creates a strong impression. It's easy for users to scan and quickly decide on whether the headline is pertinent to their needs or it doesn't.
• It breaks down the product into three easy steps, showing the user how simple it is to operate the product. Additionally, it demonstrates the advantages that result from making use of the software.
• It has an informative "What should you look at when comparing suppliers" section. This indicates that they understand their customers very well. Their ICP is likely doing online events in the first instance, which means they're not sure how to assess other tools. This additional info can help to increase trust among the users and aid in their conversion.
• It's easily skimable. Though there's lots of text on the site, users can quickly read headlines to find what they need quickly.
• One area to test is putting an CTA for signing up or learning more at a mid-point throughout the webpage. There's an CTA area that spans a huge portion of the page and visitors may want to sign up at some point within that.

         Jobber's Personal Trades Pages (Contractor Exemple)

• Jobber offers a distinct page of their product for every tradespersons who would benefit from it (ie. the painting contractor, homeowners clean trees, etc.). The tradesmen are shown that they are represented by the product and encourages them to want to sell through the product.
• The page identifies an explicit description of benefits and how it will benefit someone operating the business of their own, which again targets the ICP perfectly.
• One thing to consider is the possibility that the site puts an excessive amount of "start free trial" CTA buttons. The site can seem overwhelming to the user and makes it difficult to find additional information, especially if the content is scattered across several other parts of the website.

         Adobe's Creative Cloud Suite

• Having a video/GIF as the element of visuals at the top of the page attracts the attention of visitors quickly. It also aligns perfectly with the concept of artistic creativity and artists that Adobe is looking to collaborate with.
• There are two CTAs that are one for the "Free Trial" and the other for "Buy now." Both of them are side-by side however they do have the "Free Trial" one in black as well as the "Buy Now" in blue. The blue one is visible, which means they want to convince people to buy instead of offering a free trial. It's a smart way to guide people to a preferred CTA.
• A great way to use colors to break up content areas, making it easy to browse through the pages.
• I would love to test using a page that focuses on the top apps that individuals use versus this page that tries to appeal to individuals, students, and corporate teams.

         OnePassword's Family offering

• Having a noticeable CTA on the top of the page with the lowest price prominently displayed can be very appealing to families. This is particularly true when it comes to larger families who usually are more conscious of their budget.
• The trial-free option is the second most well-known CTA and is marketed to the same reasons in the same way as the low-cost CTA. It gives families the chance to gain confidence in the product prior to making a purchase.
• The site focuses upon features that will appeal to family members only. They don't include benefits of features which would be appealing to college business or students. This focus on a specific niche helps possible customers more comfortable with the productand can improve conversion rates.
• Reviews from trusted sources also aid in building confidence before purchasing. There's an option to test by using the testimonials on the site rather than the embedded Trustpilot testimonials (which have no face and are anonymous).

         The CourseHero Homepage

• Keep in mind the fact that this website is aimed for students with particular issues or subjects to study. As such, it's ideal to launch the landing page with the ability to search so that users will be able to locate to the information they require right away.
• Search bar isn't blocked or obscured by the other elements that are busy on the web page. It's easy to find where it's.
• A different search option (to search by course) is accessible when you scroll down (just to be sure you didn't already have a certain topic in the back of your mind prior to).
• The vibrant pink CTA makes a statement and is great for this case scenario. The vibrant pink color is comparable to red, and can be employed to communicate a sense of the urgency. Pink is less stressful than red, so it recognizes the importance of homework support without triggering the same stress-related responses as red could trigger.
• There's no pricing information on the homepage, so the users could believe that the tool is completely free. However, in actuality, it's either paid or "earned" by supplying new resources into the site.

         The homepage of Rakuten

• Clear CTA options to "Join Now" and "Add to Chrome." This will be an option that is flexible for new and current clients, ensuring that they can both make use of the feature.
• Easy to get started with the software and provides instructions to users using an easy 3-step procedure at the top (less steps to start using = higher conversion! )
• The page is short, so visitors are obliged to browse the website , or click to click a CTA to find out more. It keeps their attention and encourages them to see more areas that the website have to offer.
• A lot of logos for popular brands that middle class consumers frequent shop at in order to establish trust between the company as well as the customers.
• The usage of white and vibrant purple are linked to "cheap" and "deals" which makes customers feel like they are on the path to saving money as soon as they visit the website.
• The site's homepage isn't clear enough to explain many details about exactly how CashBack program works, and they don't have any CTA that explains this on the homepage itself. It could be worth considering if their audience likes looking into the specifics!

         PageCloud's Website Builder

• For a tool to build websites is a must, and we're happy they made this list!
• Despite having a lot of content and text on their homepage They break it down well by using coloured sections to break up the text. It's important that the colour isn't too obvious so that it does not distract from what's on the page and the other section receives more attention in comparison to the other. This is because two vertical sections sit side-by-side. This means all important data is given the same attention.
• The best part is that it's simple to skim through this page to see exactly what you're looking for. Big headlines help you get the gist of the product's offering and benefits, and there's a smaller section in case you need the details.
• CTAs appear front and center, with high contrast so they are noticeable on the screen.

    Consumer Products & Services    

         The iPhone 14 of Apple iPhone 14

• Incredibly visually engaging with large graphics. They know their users visit their site and purchase iPhones for the brand experience, so they lean into this with a lot of images that are large, GIFs, and other types that are rich in media.
• The CTAs are visible frequently throughout the webpage. Apple prefers customers to click "Buy" versus "Learn more" therefore the most preferred CTA is bolder, with a blue bubble. The less popular CTA is still present, to keep the option open for customers, but isn't as prominent.
• Dives deep into technical specifications in order to make it clear to users what the latest model of phone can be more advanced (or better) in comparison to previous models. This is the top query people ask So Apple offers a comparison chart for easy access to that data.
• Pricing support information throughout. All copy about pricing is organized so that it appears reasonable to the customer (ie. Starting at $579 prior to trade-in).
• Apple intentionally doesn't offer discounts or sales, however they might test this by putting clearer links to students discounts at the bottom of the page or offering other discount offers during the holidays to determine if this drives conversions. Though, they often sell out for new products, therefore, I'm not certain if this is needed!

         Great Jones Goods' Homepage

• It is a great fit for a consumer who wants to "level up" the cooking experience at home. The colors, fonts and graphics all match to create an aesthetic, practical ICP.
• Instant pop-up to sign up for the newsletter and also a coupon. As they sell more expensive items, the customers will be aware of this upon entering the site and hope to generate greater conversions by providing discounts of 10% immediately. In the summer, they offer offers that are immediately displayed in the upper right-hand corner of the page, for the same motive.
• With familiar logos (ie. Goop) that support the brand and give it a credibility. This is particularly important for brands that cater to consumers to become a part of a bigger or trendy experiences.
• They could test making the 60-day free trial to have a greater focus on the site particularly if they have a lot of customers who are new to purchasing top-of-the-line cooking equipment.

         Glossier's Homepage

• Visual and vibrant This is an excellent showcase of distinctive branding.
• maintains the same dimensions and shapes of content blocks throughout which helps you navigate through the page.
• A high contrast for the CTAs means that they are simple to spot. Since this is an e-commerce website It's important to have choices for CTAs that allow you to both click into individual products, and to go to categories pages (ie. Bestsellers, All Skincare, All Makeup and so on). ).
• There are two methods to get access to the menu. One is a burger bar on the left side and the second is through the full menu that extends across the top . It might be something they're testing to find out which people prefer. It can also be confusing for a user to see two menus at once, so recommend only one.

         Audi's 2023 e-Tron

• Fantastic interactivity that allows you to change the color and other features of the vehicle. This keeps the user on the page longer and makes them aware that the vehicle they're seeking has been found, which will encourage them to keep looking or ask for more information.
• Large visuals create the impression of elegance, strength, and intensity. This aligns really well with the brand of a speedy car and is linked to their ICP.
• Focus on technical features around the battery (the distinct feature that distinguishes this vehicle over others in the Audi range). It is unique to this ICP and its product. ICP.
• Area for testing with spaces between sections seems a little unbalanced and takes away from the overall visual aesthetic. Perhaps better ways of organizing information on the page.

         Vacations on WestJet's Website

• In comparison to other airlines and travel agencies This page is simple to use. The user is immediately presented with a form that allows them to input their preferred details about their travel plans and assist them to locate a trip soon. There's no heavy text blocks or pop-ups that make it difficult for them to locate deals for their vacation quickly.
• A very clear CTA to "Book Today" with large type. It makes users feel happy about booking a trip. The smallest or obscure CTA will not be able to convey the excitement of taking off on the biggest trip!
• Below is a list of inspiration ideas and offers however, they are only a handful of. This is enough for the visitor to feel at ease, without distracting users from looking for travel possibilities or even getting it scheduled.
• One area that could be improved could be to make the hotels recommended section slightly smaller. It's not the primary purpose of the page, and it takes the majority of space. It would be best to reduce this to make the page less cluttered and the traffic doesn't bounce mid-way down the page.

    Government and Education    

         The Elections Ontario's Home Page

• The great thing about this page is that it's well-suited to its intended audience. As a government elections website the site knows they must accommodate all types of people, including those that aren't tech savvy at all.
• They make the home page basic, featuring high-contrast as well as large fonts, with just a handful of options to click on (each having their own CTA).
• All information is at the top of the page and is crucial since people who are not tech-savvy may not be aware that scrolling is required on a site.
• No ads or chatbots that could make it difficult for a person who is not a tech-savvy.

         The Brainstation's Digital Marketing Bootcamp

• Very appealing visually. Excellent flow between the content blocks using the same colour throughout the page, and uses video as a background to help hold your attention of the viewer.
• It has the most significant details before the fold. This is the information for the class (live or remote, in person, etc) as well as the subject of the class as well as the course's start date. In essence, these are the three bits of information a user has in order to decide if the course is for them or not.
• Form is located on the right side to make it easy for users to locate the form and register their interest in the program.
• If there's one aspect to be tested, it might be minimizing the partner content that is irrelevant to the concepts that will be learned during the course. This is because it significantly increases the amount of material to go through and may be a bit difficult for a novice user to the site.

         McGill University's Homepage

• Large text and high contrast allow you to see the selling points for this school.
• The menu is simple and has a small amount of options and clear titles to allow the user to easily navigate to the page they require.
• The search bar located in the middle of the page and near the top still keeps it accessible for those that are visiting the website to look for something particular and is also visible more than other universities, which tuck search bars away on unique landing pages or in the footer.
• The page overall is short, so it invites visitors to study the subject in details on a separate page and does not make the user feel overwhelmed at the first glance.
• I'm unsure about the mixing of different fonts, especially in the event that they're both used in the same headings. It's generally considered a good rule of thumb to have one font for every heading with one font used to cover all body text.

         Project Management Institution's Certificates page

• The Project Management Institute (PMI) provides certifications worldwide, so it's the only one (and remarkable) that they have an option to translate the site's content right below the fold. This makes it incredibly easy for an international user to access the site with their preferred local language.
• The various certifications are arranged extremely neatly and come has a distinct description so that the user can discover what's most relevant for their needs.
• I like that there's not an overflow of additional information or focus on study guides and testimonials. The purpose of this page is to showcase all possible options for training and certification. The PMI displays this very well and also gives the possibility to present more specific details on the webpages for the various certifications.
• A potential area to be thinking about improvement in is having different visuals for each certificate. On first look the images look similar and would be much more easy to skim if there was more differentiation in the visuals.

Conclusion

The creation of a compelling, effective and highly-converting website isn't an easy task! In fact, many digital marketers run continuous testing on their landing pages in an attempt to find the best features, copy, and visuals that appeal to their target audience. There's a good chance that you're not going to have the "perfect" landing page out of the gate. However, keep trying out different approaches, conducting A/B tests, making use of data to improve your website each week. in time, you'll be able to create a unique website that is your own.