2022 Holiday Online Shopping Trends The 2022 Holiday Online Shopping Trends: reaching more parents

The Christmas season is an exciting time for ecommerce businesses, particularly those catering to parents and their children. For you to get the most out of the holiday festive season, it is essential to know your customers and make the process so simple for them.

We'll take a look the trending online shopping trends this year to help parents shop and look at ways to utilize this knowledge to help increase your sales over the holidays.

Online shopping trends among parents by 2022.

Inflation is impacting Christmas shopping all over the world It's not a surprise the fact that 74% of parents have said they're affected by it on their shopping decisions. What do these numbers mean for the 2022 holiday season?

For starters the year, parents spend less money on entertainment, 59% less money on home entertainment as well as 70% less money on outside entertainment.

But, they pay more for different categories which includes

• Food, drinks and even groceries (58 percent more)
• Health-related products (57 percent more)
• Fitness (52 percent more)
• Jewelry (50% more)
• Electronics (48 percent more)

Christmas shopping is a big deal for Parents reported that 50% said that they'll be spending similar that they've spent previously, but 32% are saving money while 17% are spending more. It's a mixed bag. Most (42 percent) are likely to split their funds among online and offline shopping.

The majority of parents buy $250-$999 in presents during the Christmas season. However, 40% buy more than $1,000, which is higher than every person who took part.

The best way to become parents' favorite store for the holiday season

Okay, so those are many numbers. What are you able to do to use this information to enhance your online store? These are the seven methods to take advantage of the trend of online shopping during the holiday season:

1. Concentrate on validation, reviews, as well as social proof

Parents are getting more cautious when it comes to what they give their children as well as spending less for entertainment in general. So, the challenge is to convince them that your gifts should be to the top of their list of presents that they'll get only.

A great way to do this is by showcasing customer reviews of satisfied buyers all over the world it is possible to. Include reviews on your product listings as well as landing pages. You can highlight magazines, websites, as well as publications featuring your items. It is possible to add your Instagram feed in your footer. Include high-quality images of your products being used by kids and parents.

If you're looking to gather feedback, think about putting in a review request following the time your product has been delivered to the customer. The service Klaviyo lets you set up an email to send out within the next few days following your orders typically arrive on customers' doorsteps. This gives youngsters the chance to have fun with their toys, wear your clothes, or taste your favorite food. It can also offer the option of writing reviews for the particular product that they purchased, which makes the task easier for parents with busy schedules to give comments.

2. Be sure to inform your clients

In the same vein, take the time to inform parents of the main reasons your products are perfect for their kids. Are they a result of nature? Do they help develop the ability? Can they help keep kids warm during the winter? Do they have the ability to improve parents' lives?

Veer includes a wealth of information available in their pages about products that provide details regarding their technology, safety features warranties, as well as features of their cars. The site also includes video and images to help parents understand what services they provide.

There are a variety of ways to achieve this. Create blog posts that highlight the many ways children can discover from their toys. Distribute an eBook with details on the need for dishes and cups that are not toxic. Find answers to common concerns in the FAQ page.

Offer all the info that shoppers require to make an informed decision about your products.

3. Be specific in your marketing campaigns

It's not only useful in relation to making decisions about products, it also guides marketing strategies so that you are able to communicate with your customers on a an even deeper level. One of the strongest techniques to achieve this is segmenting - - groups of contacts that have certain characteristics with regards to.

Let's say that you sell various educational toys. The toys can be labeled accordance with the age bracket that they're suitable for. Then, use data from previous purchases to inform parents of children who fall within this group. After all, someone with a child of one year old isn't required to be looking through the list of video games and bicycles or dart boards. But parents with ten year young children would be enthused by the concept!

This isn't limited to older people too. You can divide your mailing lists according to the latest online shopping trends or by characteristics like clothes dimensions, allergen type as well as the location of your order or size. There are options that seem to be limitless and allow you to help your clients save time while also catering to their individual needs.

See this segmentation tutorial by Klaviyo to explore more possibilities.

4. Reducing the difficulty of purchasing

The holiday season is quite hectic for parents, who admit it have enough on their plate! Family photos are to snap as well as events that need to be attended holidays to attend, plays to see as well as gingerbread house designs to construct, light shows to experience along with food and desserts to cook many more. Therefore, if you make purchasing presents as much as you can, you'll be better positioned to secure the customers' trust.

How do you go about doing it? Here are some ideas:

5. Make it easy for shoppers to locate what they're looking for.

If parents are unable to determine the size, type of item or product they'd like to purchase, they'll head somewhere else. Your navigation should be simple and clear. Keep it to just a couple of options in your primary menu. You can then place other pages beneath them so that visitors aren't overloaded with choices which don't have any significance to them.

If you're carrying more than a few things you wish to classify these using internet shopping patterns. You can include the same items in various categories to make it easier. As an example, you could classify books according to the genre, format or the age category.

You can also include filters in your website store to allow customers to narrow their choices. Magna-Tiles includes filters to filter prices for categories of brands, the type of product, interests, and the colors.

Additionally, you could add an option for searching on your main menu or in the footer of your site, in a location which is easy to find. It is possible to use tools like Jetpack Search to display results that are pertinent to your website. It will instantly correcting spelling mistakes and even allow users to sort your website's content by date of categories tags, and many more.

6. Consider an omnichannel strategy

An omnichannel approach connects online and offline interaction in order to let customers purchase and interact seamlessly across many channels: at your store, your website, social media, etc. Furthermore, because most parents are planning to divide their purchases between physical shops as well as on the internet, this strategy is increasingly important.

There is a myriad of methods to maximize the benefits of omnichannel ecommerce, including:

• We provide top-quality support throughout every way.
• The unification of payments online as well as off-line in order to make sure each purchase is linked to the same user.
• Now it is easy for clients to return their purchases at any point, whether online or in store.
• CRMs can be utilized to store all the information as well as historical information about every customer.

7. Give multiple options for purchase

In this season of festive cheer, make the effort to meet with your clients regardless of where they might be. The majority of customers prefer different kinds of payment methods. Certain people prefer to pay with the credit card option , and some would prefer to reserve an product on the internet and then pay with cash the moment they pick it up from the shop.

Jumpstart your holiday marketing efforts

If you're looking to connect with parents during this season of giving, it's crucial to keep up-to-date with the latest trends and trends in buying online and to know your the needs of parents as fully as you can. And Klaviyo can help you.

offers powerful tools that help you simplify payments, and take advantage of an array of payment options. This helps you find the right product simple.

Klaviyo handles marketing, assisting in the creation of highly customized emails that will automatize your marketing, and gain insights into the prospects you are targeting.

This post was posted on here