10 Strategies for Retention of Customers to Boost eCommerce Revenue

The value of loyal customers is immense for online stores. When you are acquiring new customers, it's crucial to provide a fantastic customer experience, and maintain the relationships so that they return repeatedly. Become an expert at this and the lifetime worth of each customer you find will grow rapidly -- as will your store.

Here are ten customer retention techniques you could begin working on immediately for your eCommerce company.

1. Provide outstanding customer service

It's the first item on the list for a reason. A lot of companies struggle to provide good service, so if you succeed it will be a distinct advantage. Customers will be grateful. They'll feel well-served, valued and satisfied they've made their life less stressful instead of difficult. They'll return for more.

That's what great service does. And it does it by doing it well at all the little details.

These are the most basics of customer service which can help you stand out.

• Respond to questions and problems and don't cause annoyance to customers with your silence
• Know your stuff -- there's nothing more annoying than talking to a "customer service representative' who doesn't know their own product or service.
• Take note
• Do not create a site that is difficult to navigate -- provide a pleasant user experience

Customers who have bad experiences may choose to go elsewhere If you take the time to meet their requirements and make them feel appreciated, they'll not only return and help promote the experience to other customers.

2. Contact with customers

When someone purchases through your eCommerce store, make sure you remember about them.

Communicate. Communicate. Communicate.

If a customer asks you to answer a question, do so. Follow up with them to make sure that the answer helped them solve their issue.

It is possible to automate quite a bit of this using email marketing automation tools such as AutomateWoo specially designed for stores.

You can ask almost any person, and people will be able to tell you tales about how they purchased something, asked a question without getting any response. Even the biggest companies around the globe fail to do this.

If you are successful at this and your clients notice, they will be aware.

3. Offer discounts to loyal customers

Find your own ideas here.

When you apply discounts with care, [link for coming coupon postsyou don't need to cost you much money. An easy trick is to utilize discounted prices in flat dollars rather than percentages.

For example, suppose you've created a segment of customers who've completed at least five purchases through your eCommerce shop, and you want to give them a reward. Instead of saying something like "save 30% when you spend $100 or more," say "save $30 for every $100 you spend."

That way, however far above $100 you're still only discounting by 30 percent. As they go on spending more, the more profits you earn above the threshold.

Discounts like this can increase average order size while not causing as much loss, and your customers will be grateful for the offer.

4. Create segmented email messages that are based on purchases made in the past

This is one form of targeted marketing. It shows your customers that you are paying attention to their needs.

It is important to identify and classify contacts that tend to be drawn towards certain kinds of merchandise. Based on the category it is possible to identify additional things that could be true about them. If they always purchase from your "kids" categories, you're likely to have children in their lives and will appreciate content and offers that relate to kids. Begin to engage with all of these segments about relevant products, common problems and solutions (even if it doesn't involve any of your products) Tips, tricks for tackling problems, content on tips and tricks as well as other.

The MailPoet is a great option for this as it can sort contacts based on the purchase history -- exactly as in the above example.

Retention of customers is more than just sales and discounts.

By segmenting your communication according to product categories and product categories, you will be more precise and therefore make your message more pertinent to every client. This is an outstanding customer retention strategy when you start using it consistently.

5. Give referral prizes

Incentivizing referrals helps you connect with your existing group of satisfied customers to expand your audience. Personal referrals are often better than advertising since people are more likely to trust the people they have met.

Referrals work like an five-star review of rocket-powered technology. They boost your reputation andspreads the word for you.

It is possible to run a referral contest featuring a variety of big prizes for winners, or reward people directly based on each new customer that they introduce to your.

Whatever way you choose to approach this, the key here is making it simple for customers to refer people to you. What are the best ways to do this?

Simple for your clients as well as automation for you is crucial to running a successful program. That's where the perfect extension is able to do wonders.

And you can use the extension to market your offer to refer friends at checkout or in subsequent emails.

6. Request reviews and recommendations.

When someone has the courage to list the reasons they love a certain product or brand, it does something to their feelings regarding the brand or company that makes it.

By writing reviews and reviews for your products on the eCommerce the customers strengthen their relationship with your company.

Send out occasional emails asking people to provide feedback. In order to make it easier provide links to major review sites that are relevant to your area of expertise.

7. Give special bonuses, perks, and presents

Send them the items with no other expectations. The surprise will utterly delight them and, if you are lucky, you are almost guaranteed that they'll be more than happy to continue doing business with your company.

8. Add a subscription service option

There is nothing like recurring income. And in terms of customer retention, subscriptions retain customers connected far more effectively than other methods. It binds them to the company. It becomes part of their daily life.

Here are some ideas of the products that you could turn into subscriptions:

• Themed snack boxes
• Vitamins
• Coffee (because everyone doesn't want to be running out!)
• Lawn-care services
• Software licenses
• Online magazines

Usually, this requires you to come up with some additional benefits and services which are only available with a subscription, things which benefit the user to make their lives simpler and help them solve their problems.

In other words you could incorporate the customer service strategies you employ into your subscription, and thus improve retention.

9. Be consistent in your communication

Another chance to be a step ahead of your rivals with just simple, consistent actions.

Offer your customers the chance to subscribe to your newsletter. And you shouldn't hesitate to give them a reason to your customers to subscribe Every person who subscribes is extremely valuable to your company.

Then, send out monthly, bi-weekly or monthly email messages. Also, send out a few postcards or a letters. Make quarterly printed catalogs that fits your business. Yes, print. Due to the digital famine it is evident that people are exploring printing media with renewed curiosity these days.

A portion of these communications can pitch products and offers. However, a majority of your marketing communications and customer service is designed to stay in their thoughts. You can send all sorts of useful content, including instructions on how to use your product, insights into the market and solutions to issues that your customers face, and answers to frequently asked questions and much more.

The point is, when you are at the forefront of their thoughts Who will they think of the first time they require something from you? Your business.

10. Say thank for your kindness!

And we finish with the simplest and most evident customer retention method of all -- telling them to say "thank you."

It's impossible to thank your customer enough. Make it a part of your order confirmation page after the checkout. Say it in your automated emails. Include a note in your mailer. If you are purchasing expensive products calling a number may also be just the thing.

Your customer service team is also expected to let each customer know how much they are appreciated because they do business with them.

Find more opportunities where you can thank your customers and show appreciation to your customers at every step of the selling process.

Do what works for you

Try a couple of these ten retention methods into your eCommerce business, andover time, you'll retain more customers, improve revenue, receive more reviews and referrals, and grow your business.